For any regular web surfer, page searching is not at all a difficult task. If you surf regularly you can easily find new ways of browsing. It proves the adage, practice makes a man perfect. But there is a genre which uses internet without spending time on searching WebPages. Though web surfing doesn't require any inherent skill, but webmasters strive hard to make it as trouble-free as possible. Internet caters a homogeneous group of surfers with distinct taste and expertise. Now think, what if your business site has been used by a user who is not that cyber savvy? Then, you need to give them a simple site which they can easily use and navigate within. Hence your website should be designed considering the special needs of those not so regular web surfers.
Business website should be interactive and communicative. In this article we will discuss about crafting websites which are convenient for all category of users. Why being so specific? Here we will discuss about those users who use computer as they use their dryer or microwave where they don't need to understand all the intricacies of the system. Here are few things which you should take care while targeting visitors for your website.
Searching URL
What do you do to visit any website? Typically you type the URL (Uniform Resource Locator) into your address bar and within few seconds (depending on your internet speed) you will be viewing that site. Unfortunately this is not similar with everyone. People sometime find it difficult to visit the site even when they have the website URL. Here I emphasize on those users who by some way get the URL but are unable to open it. These kinds of users type those URL into search engines and after the result (obviously the desired site) they visit the site. Ironically, study shows, some of the top search engine queries were website URLs with the extension like, yahoo.com, hotmail.com etc.
Here you should make your URL search engine friendly, so that no one can miss your URL. Let every search engine recognize you, so that even a small group of less adept web surfer can also spot you.
Title Tag
People might not remember your URL but they might type your keywords. Web search is a very ambiguous phenomenon; that differs from person to person. Many surfers type the keywords of your website to reach you. When they type something into the search engine, they visit only those pages which have relevant description. This description is your title tag. Title tags help search engines give proper description of your field. Hence, chose appropriate title tags. Your title tag should have all the relevant keywords that you are aiming in the search engine, so that people will find your website relevant and might visit your website.
No Scrolling Please!
Your website should be attractive and artistically made. It should not only lure visitors but should make them curious to read and visit again. For this your website content should be brief and right to the point. Long text can look dull and your visitors need to scroll down to read the whole text, which might annoy them. To avoid this, make your content short and simple. Short doesn't mean you will have one word description, but be imaginative in your approach. Be lucid while presenting the central information in your website.
Don't Pop-ulate
Everyone cannot handle pop ups properly. These guest windows can be advertisements, promotions or simple information. Pop ups are slightly ambiguous for many users. These unpredictable windows can soar up your business and even deter your visitor's concentration. Pop ups and hyperlinks needs to be done in a proper manner so that it won't distract the visitor.
Before the design and development of your website always make a rough layout and once you finalize, test your website before implementing it on the web. Do it as a research, where you can identify what problems your users might face. |
